Target’s Mascot Hits the Friendly Skies

Even mascots need a break, and Bullseye, the iconic face of Target, is no exception. Snapped in a rare moment of tranquility, Bullseye is sprawled in his airplane seat, his signature red bullseye perfectly intact around his eye. This delightful scene captures the calm before the storm of promotional events, perhaps pondering the myriad of in-store specials he’ll be fronting upon landing.

Unlike the typical busy hustle he embodies, where he enjoys some much-needed downtime, cruising at altitude where the deals—and the barking—are just a distant echo. Passengers can’t help but smile, recognizing the famous canine calmly claiming his well-deserved seat in the sky.