Sky High Fashion of the 1970s

Pacific Southwest Airlines flight attendants in the early 1970s epitomized airborne fashion flair. Their uniforms, vibrant ensembles of orange and pink with matching fascinators and knee-high plastic boots, turned heads in the aisles. This bold fashion statement was part of a broader trend in the airline industry, where uniforms were used for both functionality and as a marketing tool.

These outfits reflected the era’s playful, optimistic spirit, and airlines often used them in advertisements to showcase their modern, fun-loving image. This approach marked a shift in airline advertising, focusing on the glamour and excitement of air travel, with attendants as the stylish ambassadors of the skies.