Shorter Skirt Lengths Take Flight
It’s 1959, and Swedish Airlines has a humorous dilemma. Their stewardess uniforms are about to get a modern makeover, with shorter skirts in the fashion forecast. To gauge how little they should go, who better to call than Birgitta Lindman, a stewardess celebrated for her style?
Birgitta, who graced the cover of Life magazine in 1958, was no stranger to the spotlight. Her image captivated audiences and was a brilliant marketing play for SAS. In this snapshot moment, she inspects a showgirl’s daringly short skirt, perhaps mulling over the future of airline fashion. It’s a charming peek into when air travel embraced a chic new look.