Sipping the Future in France

In 1950, Coca-Cola burst onto the French scene, ready to sprinkle its fizzy magic in a land known for wine and café culture. With a confident marketing campaign shouting ‘Drink Fresh!,’ the iconic American brand was set to charm the French. Coca-Cola’s vans, emblazoned with this catchy slogan, became a common sight on the streets, doling out samples to eager French citizens of all ages.

Dubbed the ‘cold revolution,’ this launch marked a significant cultural shift. A photograph from this era captures the essence beautifully: elderly Frenchmen, traditionally more accustomed to sipping wine, enjoy the bubbly taste of Coca-Cola, a symbolic sip of the changing times and tastes.