Saying Goodbye To His Endorsements
In his peak, Tiger was earning over $105 million within a year. When the scandal broke out, however, this number was cut in half. Even though some of the companies that were endorsing him, like Nike, never left his side, many others did.
The biggest example is companies like Gatorade and AT&T. Soon after his infidelities became public knowledge, both companies issued statements wishing him well yet distancing themselves. In the meantime, Nike, who up until that point had paid him more than $250 million, never stopped believing in him.