Detractors Surfacing

However, not all were impressed with Arby’s gesture toward the veteran. Pelle Stellato was one of those who were skeptical about the act. In fact, he explained that the company was probably getting more than what they were giving to Mr. Doug.

He pointed out that the brand would spend more on advertising than feeding the man for the rest of his life. Stellato also noted how it was a wise business plan for Arby’s, alleging that the sandwich company chose a man in his golden years and, in return, got powerful yet free advertising. He wasn’t the only one who felt that way about the viral story.